By building a TikTok mum creator network, eBebek UK achieved a 7x ROI within months. Over 100+ creators produced 250+ videos, significantly boosting engagement and customer trust. This scalable approach turned TikTok into a powerhouse sales channel for the brand.
The pay-as-you-sell TikTok Shop model, combined with a 10% affiliate commission structure, ensured eBebek only paid for real sales. This resulted in lower customer acquisition costs than Meta ads while strengthening TikTok’s algorithmic recommendations for better organic reach.
The ongoing success of this influencer-driven strategy has positioned eBebek UK for continuous growth. With plans to introduce live shopping events and new product categories, the brand is set to further expand its dominance in the UK parenting market.
eBebek is more than just a baby store—it’s a brand dedicated to supporting families through their parenting journey. With its Babyology philosophy, eBebek UK aims to guide parents with expert knowledge, high-quality products, and a strong commitment to sustainability. Since entering the UK market in 2022, eBebek UK has been focused on expanding its customer base while increasing brand awareness and revenue.
https://ebebek.co.uk/
Mum & Baby
To address eBebek UK’s challenges, Adtoker implemented a TikTok Shop affiliate strategy using a network of UK-based mum creators. This approach leveraged the power of TikTok’s pay-as-you-sell model, ensuring cost efficiency and profitability. Here’s how Adtoker executed the strategy:
Conducted a thorough market analysis to identify high-performing creators in the baby and parenting niche.
Created a pool of over 1,000+ potential creators, filtering them based on authenticity, engagement, and niche expertise rather than just follower count.
Prioritized UK-based mum creators with a UK-majority audience to maximize sales impact in the TikTok Shop market.
Activated 60+ mum creators in the first three months, asking them to create content demonstrating the benefits of eBebek’s innovative baby products, such as:
Ride-on toys
Potty training essentials
Bath seats
Ensured content was authentic, informative, and engaging, helping parents make purchasing decisions based on real-life demonstrations.
Tested products with multiple creators to train TikTok’s algorithm, increasing visibility for the best-performing content.
Identified top-selling products based on consumer demand and content engagement.
Boosted high-performing videos with TikTok ads to scale reach and maximize sales conversions.
Achieved a 7x return on investment (ROI) through TikTok Shop affiliate marketing and strategic ad amplification.
Within 3 months, the program resulted in:
60+ active mum creators
100+ TikTok videos promoting eBebek UK’s products
After 6 months, the network grew to 100+ creators and over 250 videos, showing long-term scalability and success.
Used a 10% commission-based affiliate structure, ensuring that eBebek UK only paid for actual sales.
Reduced customer acquisition costs (CAC) compared to Meta ads while increasing brand awareness and customer trust.
Strengthened TikTok’s algorithmic recommendation process by consistently testing and optimizing creator content.
The TikTok mum creator affiliate program has become a long-term strategy for eBebek UK, with Adtoker continuing to manage and scale the program. As of today:
The creator network continues to expand, ensuring consistent sales growth.
The strategy is evolving to include new product categories and more optimized content formats.
There are ongoing plans to introduce live shopping events and exclusive TikTok promotions to drive further engagement and conversions.
By leveraging authentic mum creators, strategic content, and performance-driven affiliate marketing, Adtoker successfully positioned eBebek UK as a fast-growing baby retailer on TikTok Shop. This campaign not only generated high sales and a strong ROI but also established eBebek UK as a trusted brand in the UK parenting community. The scalability and profitability of this approach ensure continued growth and long-term success for both eBebek UK and Adtoker.
The logos and screenshots of TikTok Shop, Shopify, Influencity, and Tapfiliate displayed on this website are used for illustrative and informational purposes only. As an agency, we work with these platforms and services, but we are not directly affiliated with or endorsed by them.