Stronger engagement rates, proving that authentic UGC resonated with the audience.
Achieved 350% in ROAS, significantly increasing revenue.
Higher website conversion, as more qualified customers were driven to explore Karosh’s offerings.
Karosh is a jewelry brand based in Istanbul, Turkey, specializing in rings, earrings, bracelets, necklaces, and pendants. Made from 925 Sterling Silver with Gold Vermeil, Karosh’s jewelry pieces feature high-quality Zirconia gemstones in colors such as Amethyst, Aquamarine, Champagne, Emerald, Sapphire, Yellow, Pure Zirconia, Ruby, and Garnet. While the brand primarily targets a younger, female audience, its designs are wearable by all ages. What sets Karosh apart is its in-house manufacturing, ensuring premium quality and originality, with some designs featuring its signature Tulip logo.
https://www.karosh.com.tr/
Before implementing a UGC strategy, Karosh faced several challenges:
Scarcity of UGC content—lacking diverse, high-quality user-generated videos.
Low conversion rates—difficulty turning ad spend into revenue.
High ad costs—struggling to lower CPAs and maximize returns.
Limited brand awareness—needing fresh and engaging content to attract a wider audience.
Content production difficulties—not enough dynamic and relatable content for social media ads.
Carefully chosen based on diversity, location, follower count, and content style to ensure authenticity.
Unboxings & Testimonials—highlighting product quality and customer experience.
Styling Showcases—demonstrating how Karosh’s jewelry fits various fashion styles.
Instagram was the primary channel for UGC content distribution, both organically and through paid ads.
Implemented a commission-based payment system, motivating creators to generate high-quality content while driving sales.
Achieved 350% ROAS, significantly increasing revenue.
Higher website traffic, as more potential customers were driven to explore Karosh’s offerings.
Stronger engagement rates, proving that authentic UGC resonated with the audience.
A more diverse and engaged community, expanding Karosh’s reach beyond its initial audience.
Unexpected benefit: Enhanced brand trust, as customers saw real people using and loving the jewelry.
Styling videos outperformed other formats, becoming the best-performing content type.
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